Blogging

With chambers of commerce closed and networking opportunities reduced to Zoom happy hours, where can businesses go to find new customers or mix ‘n’ mingle with other businesses? The best place [...]

As a business owner, you’ve heard over and over that you need to be on social media.  Social media is like a magical unicorn that can help propel your business upward – but only if you post [...]

Is Pinterest the Social Media tool we all go looking for inspiration?  Be it for how to decorate your home, deciding what to cook for dinner, or how you can exercise. I think we can agree, [...]

“If you don’t have a social media presence, business will eventually die.” Does your salon take full advantage of social media and its potential reach? It’s free, after all, and is a great way to [...]

Consumers are pretty smart these days. Gone are the days of blindly purchasing without much background information. Now, buyers strongly rely on previous customers to decide whether a business or [...]

It’s that time of year again! No, not the time when we all have to worry about the big guy with a beard making his list (and checking it twice); it’s the time of year when business owners and [...]

“Everything important in your life begins with a conversation.”   What and Why of Conversational Copywriting: Have you every heard of conversational copywriting? If yes, good for you! If [...]

What is a “Story,” anyway? Instagram stories and other “Stories” are the newest addition to social media, but they’re arguably one of the most important social aspects for businesses. [...]

  YouTube has a great new feature for YouTube channels, it’s called the Channel introduction video. What is a YouTube channel introduction video? Stick around, we’re here to [...]

“Start with your customers.” In writing blog posts for your business, the very first step (and probably the most crucial one!) is knowing your target audience. Most businesses now understand the [...]