In the DIY age of scheduling platforms and cross-posting, you might think social media marketing has become easy peasy.
Hey, all those tools can work like a charm! They make doing the work of social media easier than ever. But the real trick in 2020 isn’t so much being able to schedule posts with ease, it’s knowing how to make the most of each post (on each platform) in order to get the results you want.
That’s where we come in.
Social media marketing companies like eJenn Solutions live and breathe everything social media. Day in, day out. We’re maybe a teensy bit biased, but we’ve seen what a difference it makes to entrust your social media marketing to a professional.
For example, we recently shared a quick Twitter tip to a friend of ours about cross-platform sharing, and that one little tip helped him get exposure from some big names.
And that’s just scratching the surface!
We’ve shared our thoughts before about why working with social media experts is a good idea. But with all the major changes that have been thrust upon us in 2020, we thought it was a message worth repeating.
One Less Thing to Worry About
With so much going on in the world, social media might seem unimportant. But people are home now and spending a lot more time online – especially on social platforms! Now is a great time to up your online engagement and exposure. At the same time, though, you’re probably juggling a lot more than you’re used to; working from home, cooking every single meal. Homeschooling.
You’re busy enough staying sane and feeding your sourdough starter. Social media is one thing you can safely take off your plate to give yourself more time to focus on other things.
We Know What TikTok Is (and How to Use It!)
We think that one of the best reasons to work with social media experts is because they’re experts. It’s our job to keep up with changes, new developments, and new technology. We can easily answer questions like: “What’s TikTok?”, “Are Facebook ads really worth it?”, “Do I need a GMB profile?”, “Can I use hashtags on LinkedIn?”, “Do hashtags work on Facebook?”, and “What is a hashtag anyway?”
Why spend what little working time you have figuring out each platform and how to get the best results when someone who knows social media inside-and-out can help you get there faster?
Speaking of which…
Get Better Results, Faster
Now, we’re not saying going the DIY route won’t get you the results you want. We’re saying you’ll get those results faster when you work with experienced social media marketers.
Take our client The 6 Figure Academy; we worked with them to make changes to their social media and content creation strategy, which resulted in securing a big contract quicker.
Could they have figured out the new strategy for themselves? Probably (they’re pretty smart over at The 6 Figure Academy)! But we helped them connect the dots, and close a huge sale, a lot faster.
The Bottom Line
Working with an experienced social media company can help your business grow.
It’s not about doing the work of curating and creating posts; it’s all about the strategy. Making sure you’re getting the right content in front of the right people at the right time. Knowing the best way to use each social site to get the most bang for your buck. And figuring out the tweaks that can make the most impact.
If you’d like to learn more about how eJenn Solutions can help your business, contact us!