Conversational Copywriting for Businesses Why Use This Style – Guest Nick Usborne
“Everything important in your life begins with a conversation.”
What and Why of Conversational Copywriting:
Have you every heard of conversational copywriting? If yes, good for you! If not, don’t worry, you are in the right place.
Whether you’re a copywriter or a business owner, conversational copywriting is a marketing strategy you can tap into right now. Conversational copywriting is a conversation. That’s it. A conversation between real people
Today’s guest, Nick Usborne, is an EXPERT at copywriting. Since 1979, Nick has done copywriting offline and then online. He worked with dozens of major companies, including: Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, the U.S. Navy and others.
Listen very well to this podcast to get some great tips about writing for websites, emails and #socialmedia! You surely don’t want to miss this because Nick has given out a lot of insights and information on his area of expertise. Don’t forget to take notes!
In this Episode, You’ll Learn About:
- [0:56] What is Conversational Copywriting?
- [5:01] Importance of an Engaged Audience
- [6:06] The Why, Where and How of Conversational Copywriting
- [10:43] Using the Right Promotional Language
- [13:20] You are the Message
- [22:00] Just Be Yourself
- [28:10] Work With Nick
- [32:30] Tips and Strategies on Conversational Copywriting
Watch the Nick Usborne Episode Here:
“An engaged audience is more likely to buy, spend more, more likely to come back and spend again. The audience that is highly engaged is more likely to recommend you to their friends and colleagues.”
“You don’t engage with people by pushing a message at them. You engage them by getting into some kind of social conversation-interaction with them.”
“Just because we say conversational doesn’t mean to say we stop using some of the techniques that we know work in copywriting and selling.”
“If you talk like that in your advertising, that’s who you are. You can’t pretend to be something different. You are the message.”
Re-quote of the quote “Just Be yourself because everybody else is taken.”
“Don’t try to be someone else. Don’t try to be some kind of clever marketing voice. Be yourself.”
“The more open and natural and transparent you are, the more powerful that connection could be.”
Links and Resources:
You Are the Message by Jon Kraushar and Roger Ailes