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Social Media Work vs. Social Media Strategy

Before posting anything on social media, it’s important to understand the difference between working on social media posts and having a social media strategy. Although on the surface they [...]

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Facebook Live Stats That Will Surprise You!

In the beginning, live streaming was about sharing on-the-spot content and favorite moments. It worked quite well for this purpose and still does. Live videos have also taken on a new role in [...]

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How Much Should You Spend On Social Media

Determining the ROI and value of social media marketing can be tricky. There are many “soft” factors that go into this metric, including new subscribers, new product discoveries, [...]