Are you an aspiring women entrepreneur? If so, you’ve come to the right place! I had a great time sitting down and chatting with Penelope Trunk, an entrepreneur, writer and journalist. She has played professional beach volleyball, founded four startups and exited two. She’s been named one of “the top ten most influential women in […]
How Facebook Ads Will Benefit Your Business
We believe that at one point or another, every business owner has asked themselves if Facebook Ads are really worth investing in. First of all, it’s important to discard the thought that you’re going to spend $5 on an ad and you’re going to convert 5 leads automatically into customers. That’s not how it works. […]
Why Have A Strategy For Social Media Marketing?
Why create a strategy for your social media marketing efforts? There has never been a time more crucial than now for implementing a Social Media Marketing Strategy. We live in an era where people of all ages use devices for hours a day. It’s easy to imagine Gen Z and Gen Y (Millennials) with a […]
Working and Creating a Business – With Chloe Anagnos
Working full time and dreaming of creating a business for yourself? Fear not for it is possible after all! In this episode, we are joined by a professional writer, digital marketer, and consultant, Chloe Anagnos. She is the publications manager for the American Institute for Economic Research. She is also the founder and principal of […]
5 Quick Tips for Creating a Successful Pinterest Marketing Strategy
Is Pinterest the Social Media tool we all go looking for inspiration? Be it for how to decorate your home, deciding what to cook for dinner, or how you can exercise. I think we can agree, there’s one place where to find everything you need: Pinterest. Right now, Pinterest is the world’s inspiration platform and […]
How to Use YouTube for Business: A Simple 9-Step Guide
By now you’ve probably heard that video marketing is (currently) the most popular digital marketing trend with high expectations for the near future as well. In fact, by 2020 it is expected that 80% of content consumed online will be video. This information most likely made you wonder if your marketing efforts should focus on […]
A Social Media Tip to Grow an (Engaged) Audience
You’ve heard for years now how important social media is for growing your small business, but what does that mean, exactly? More followers? More friends? More likes? Yes, to all of the above! But there’s more to it than simple numbers. If you’ve ever tried to up your social media game by searching for social […]
5 Secrets to Social Media Marketing for Small Businesses
“I wish my business were more popular on Facebook.” “If only my brand got more engagement on these Instagram posts.” “I don’t know why my strategy isn’t working. I’ve tried everything to get my followers’ attention.” Found yourself relating to those statements? It’s really frustrating when your social media marketing efforts aren’t bringing the results […]
3 Easy Ways To Find Content For Social Media Sites
When you have just started your business, you need to build your brand. To do this you need to be seen and build trust with prospective new customers or clients. Constant social media content is just one way you can showcase your image. By posting about things relevant to your business that interest people you […]
The Complete Guide to Social Media for Small Businesses
Social Media is everywhere. It’s the buzzword that has been flying around for some years now. Moreover, businesses discovered that they could tame the ‘social media beast’ and transform it into real help when it comes to reaching out to their audience and engaging with them in an easy and effective way. While finding and […]