We believe that at one point or another, every business owner has asked themselves if Facebook Ads are really worth investing in. First of all, it’s important to discard the thought that you’re going to spend $5 on an ad and you’re going to convert 5 leads automatically into customers. That’s not how it works. […]
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The Complete Guide to Social Media for Small Businesses
Social Media is everywhere. It’s the buzzword that has been flying around for some years now. Moreover, businesses discovered that they could tame the ‘social media beast’ and transform it into real help when it comes to reaching out to their audience and engaging with them in an easy and effective way. While finding and […]
5 Social Media Platforms for Scheduled Posts!
As you know, the need to maintain online presence on several of these platforms at a time and managing content for different platforms is a tricky task even for the most seasoned entrepreneurs. These 5 programs can help lighten the burden when managing content for multiple social sites. You can better mold the substance and […]
7 Reasons Businesses Should be Marketing with Social Media
If you run a small business, chances are you are continually working to connect with new customers. You’re probably also searching for the most cost-effective marketing solutions that fit your limited budget. You are also seeking methods that take into account your limited staff size (especially if it is just you!) and other common challenges […]
4 Reasons to Implement Employee Engagement in Your Business
In 2019, almost all businesses are embracing the benefits of sharing online content on social media. Maintaining an online presence on social channels brings an increase in traffic, brand awareness and sales conversions, and is an integral piece of modern business marketing. Now with these aspects of sharing your content online mastered, it’s time to […]
Conversational Copywriting for Businesses Why Use This Style – Guest Nick Usborne
“Everything important in your life begins with a conversation.” What and Why of Conversational Copywriting: Have you every heard of conversational copywriting? If yes, good for you! If not, don’t worry, you are in the right place. Whether you’re a copywriter or a business owner, conversational copywriting is a marketing strategy you can tap into […]
3 Easy Ways to Make Your Instagram Stories AMAZING!
What is a “Story,” anyway? Instagram stories and other “Stories” are the newest addition to social media, but they’re arguably one of the most important social aspects for businesses. It started with Snapchat, and Facebook has joined the game most recently, but Instagram is really the sweet spot for sharing stories. While Snapchat was the […]
Have a Side Hustle Using Your Passions – Guest Teresa Cochran
“What you did last year will show up next year. What you did last month will show up next month. What you did yesterday will show up tomorrow. It’s not all instant.” If you are thinking about having multiple income streams to diversify your income, you might be wondering how to do that. One way […]
Why Online Reviews are So Important for Local Businesses
Online customer reviews are an often overlooked aspect of local business’ digital marketing strategy. “It’s nice to get feedback but it doesn’t impact our sales.” “No one reads reviews anyways.” “I’m already advertising my product so I don’t need to keep up with reviews, too.” If this sounds like your business’ current approach to reviews, […]
How Video Made a Local Consultant Local Famous! – Guest Wei Houng
“Just being active on social media platforms, you can get the word out.” In the early social media days, using video was new and experimental. Today, video is literally EVERYWHERE. Research says that 80% of people prefer watching video rather than reading a blog. Recently, there’s been an added twist with using videos in businesses […]