In the beginning, live streaming was about sharing on-the-spot content and favorite moments. It worked quite well for this purpose and still does. Live videos have also taken on a new role in marketing. They’ve become a powerful tool to reach your target audience. Reasons You Need to Use Facebook Live Video Facebook has more […]
Category: Educational eJenn Solutions
How Much Should You Spend On Social Media
Determining the ROI and value of social media marketing can be tricky. There are many “soft” factors that go into this metric, including new subscribers, new product discoveries, exposure, and connecting with new people. While those factors are tough to quantify, conversions are not. Publishing great content, whether people immediately sign up for anything (a […]
How Much Does Social Media Cost?
How much does social media cost? Sometimes followed by the “What’s the ROI of Social Media?” For this blog post, we’re going to focus on a version of these questions. In reality, what you should be wondering is, “What does social media cost ME and my business?” Here’s why: We’re all in business to help […]
Why Outsource Your Social Media?
Businesses are created to help others and to make money. While you may be keeping the budget strings tight, you may wonder, why would someone want to spend money on outsourcing their social media? Everyone knows how to do a post on Facebook, tweet a tweet on twitter or post something on LinkedIn right? The […]
Google Helps You Leverage Your Reviews!
With so many options available, having a Google My Business page as a local business is so smart! It often makes us wonder, how are businesses still not on this platform? We’re still amazed at how many local businesses aren’t fully taking advantage of everything Google can do for a business owner. This is good […]
When Should You Outsource Your Social Media
As many of you know, we always try to create content that is valuable to you and your business. Most of the posts here on eJenn Solutions are all questions that have been asked or helpful tools to help you problem solve. While this post is not a direct question we’ve been asked, it does […]
How To Calculate Your ROI on Ads
Thinking about running ads on Facebook or Google and wondering how to track your ROI? It’s actually simple to do the math on that investment. The hard part is getting the right figures and the right tracking set up so you can get a clear picture of the investment. How Are You Tracking Ads for […]
5 Interview Questions to Ask Before You Hire SEO Help
So, you need help with making your business visible in search and on social media websites. You’re not alone. Sixty-three percent of modern business owners report their greatest challenge is generating enough website traffic and leads. If you’re unfamiliar with search engine optimization (SEO) best practices, how do you know who’s full of baloney? Read […]
How To Get Into Your Google Business Page!
One of the questions most of my business owners ask me is “How do I get into my Google Business page?”. It can seem very confusing and at times, it’s hard to think of Google as having a social component. In the past, we always relied on content to get us up on Google page […]
Why Facebook Ad Clicks Are More Than Google Analytics Show
Have you been confused looking at your Facebook ad campaigns at Facebook’s reported link clicks vs. what you see as traffic coming from Facebook in Google Analytics? We have!! As an online marketer running campaigns, it stumped me when we tried to explain why this was happening. So, I’ll share with you the fun little […]