How Small Businesses Can Stand Out – Guest Scott Saldinger
Setting up a business can be hard. But what’s even more challenging is keeping the sales rolling in!
On today’s episode, we are joined by Scott Saldinger, a Senior Account Executive who has over 25 years of experience in major media , digital marketing, and business consultation to name a few.
Tune in as Scott shares his own journey and insights about sales. Coming from a well experienced sales professional, this will surely give you a better perspective in your business. Also, he gives us tips on developing marketing strategies any business owner can use. Enjoy!
In this Episode, You’ll Learn About:
- [1:07] scott’s business, sales professional, over 25 years, broadcast, digital marketing, cybersecurity
- [3:46] Standing Out: Tips for Small Business Owners
- [10:56] Conveying the Right Message
- [15:40] Looking at Marketing as an Investment
- [20:22] More About Being Different
- [23:01] Working With A Scott
“I’m a big believer that you don’t have to stick to the same thing forever. You can do a bunch of different things and really have some great experiences as well. ”
“Believe it or not, every single one of us on this planet is in sales.”
“You can’t be something for everybody. You’ve got to have a niche. You’ve got to have focus”
“A lot of people are rightfully proud when they’re starting a business, but sometimes that pride can turn into a little bit of an arrogance.”
“Sometimes the answer is right in front of you but we take it for granted because we live in that space.”
“Satisfaction level has gone down over the years. We’re willing to accept a little bit more BS sometimes because we know about these complications that go in the world. If you want to keep a customer, they need to be extremely satisfied.
Links and Resources:
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