If you own a business and haven’t already created a company page – get going! Not only is this a great way to separate your personal business self with your business information – it has some great features that make it online valuable!
Company pages represent just that … your company. It includes information on the founding of your business, how many employees, location, description and website! You can post updated company information on the page and even showcase employment opportunities to attract potential candidates! A somewhat new feature is the ability to act as your business page and “like / comment” on status. This function is much like the Facebook business page function if you are more familiar with that platform.
What are the best things to post on your LinkedIn Company page?
True to today’s content winner … videos receive a 75% higher share rate. Great compelling images are still key and a few other surprises. Take a look at the LinkedIn slideshare below for additional tips!
As mentioned in the slideshare – creating sponsored updates is a great way to increase awareness and become a lead generator for your business! Find out more about LinkedIn’s native ad campaigns here: Sponsored Updates
Jennifer Stinnett is founder of eJenn Solutions, Inc. She shares social media marketing tips and ideas for small businesses. Be sure to check out eJenn Solution's how to's on the eJenn Solutions YouTube channel!