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Why Small Businesses Need Yelp (And How to Claim Your Prize Once You Have It)

Consumers are pretty smart these days. Gone are the days of blindly purchasing without much background information. Now, buyers strongly rely on previous customers to decide whether a business or [...]

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Why Online Reviews are So Important for Local Businesses

Online customer reviews are an often overlooked aspect of local business’ digital marketing strategy. “It’s nice to get feedback but it doesn’t impact our sales.” “No one reads reviews anyways.” [...]