Ah, Twitter! The place to find breaking news, trending topics, the latest memes, and political rants.
The beauty of Twitter is that it’s one big, ongoing conversation. It’s like walking into a room full of people from all over the world engaged in delightful discussions – or banal exchanges – and trying to find others who want to hear what you have to say.
And just like being at a party, Twitter is no fun if you’re all alone. To get the most out of this popular social media platform, you need people to talk to, to share ideas with. People who are interested in your message.
That’s where followers come in.
Despite the cult-y sounding name, following is all about deciding whose content you want to see. If someone follows you, whatever you post on Twitter shows up in their feed (and vice versa, when you follow someone, their content shows up in your feed). Plus, when you follow someone, you are also able to send them direct/private messages.
(If you’re brand new to Twitter, there are a few “first steps” you should consider. Head on over to our article 7 Must-Do Twitter Marketing Tips before reading on.)
But if you’ve been on Twitter for a while and are looking to get more out of it, then our latest quick-and easy tip could help you out. Let’s take a look at how to see who you’re following – and who’s following you – and how that can help you grow your audience.
Why You Need to Know Your Followers
Why do you need to know who’s following you? In this case, it’s all about growing your audience. The more followers you have, the more people will see your content, and the more chance you’ll have to amplify your message. Keeping an eye on your follower list helps you find new people. Ones you likely already have things in common with (since they’ve chosen to follow you and all).
When new people follow you, you should get a notification on Twitter. But it’s easy to overlook notifications, and sometimes they don’t even pop up. When you see you have new followers, you can check out their profile to decide if you’d like to follow them back. You can even peek at who’s following them, or who else they follow, to find new profiles that could be a good fit for you.
Fine Tune Your Content
When you have a bigger audience, it gives you the chance to try different messages or topics that your audience could respond to. What are your followers retweeting? Are they responding to you? Have they liked or favorited your content?
Learn From Unfollows
Having people unfollow you can sting, but there’s a lesson to be had in unfollows. If someone who should be a perfect fit for your business unfollows you, take the time to do some soul searching and think about why. Did they unfollow you after a particular message or piece of content? After an interaction? Think about how you could tweak your content to make it better for your audience.
Of course, not every unfollow carries a message. There are people trying to build up their own audience by following a lot of Twitter profiles, and when they get that “follow back”, they then unfollow (which is totally uncool).
No matter the reason, finding and reviewing your Twitter followers is super easy. But just to make sure you know how to do it, we made a step-by-step video; check it out!
Now you know a simple trick to growing your audience: keep an eye on your follower list!
Hope this has helped!