Don’t Say “Walk Of Shame Last Night?” In Your Facebook Ad!
Over the past few months I’ve been hearing grumblings, sad stories and unhappiness as restaurant and bar owners are having their Facebook pages “banned”.
Why was my business page banned? How do I un-ban it? What did I do to get my business page banned? Why can’t I run Facebook ads?
Here are a few things you need to keep in mind when creating sponsored stories or running ads on Facebook that relate to Alcohol:
Age Guidelines: First and foremost, make sure that your page is changed to reflect the proper age restrictions in your country for Alcohol consumption. In the USA, Facebook pages that contain alcohol content should be restricted to viewers 21 years and older. Here is where you make that restriction on your Facebook page below.
Also make sure that your ads are targeted to the same age restriction for alcohol in your country. Here is a list of ages and alcohol consumption (per Facebook)
— 25 years or older in India and Sweden — 24 years or older in Turkey — 21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US — 20 years or older in Japan, Iceland, Thailand, and Paraguay — 19 years or older in Canada, Korea, and Nicaragua — 18 years or older in any other country (excluding those countries specified in Section III.B.i of the Ad Guidelines). Please note the country specific provisions in Finland. Ads may not contain products or services promoting alcohol greater than 22% by volume if targeted to users in Finland.
— Ads and Sponsored Stories may not be targeted to any users (irrespective of age) in Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Saudi Arabia, United Arab Emirates, Yemen, Russia or any other market where such ads are prohibited
Here are more rules for sponsored stories and ads that promote or contain alcohol. Do not include the following:
— Include content intended to appeal to anyone younger than the permissible targeted age group or is otherwise associated with youth culture (for example, implying that the consumption of alcohol is fashionable or accepted behavior for those who are underage)
— Portray or be targeted at pregnant or nursing women
— Be untruthful or misleading about alcohol, its use, effects or properties
— Portray people consuming or encourage people to consume alcohol rapidly, in excess, or irresponsibly
— Negatively portray abstinence from alcohol consumption or moderate alcohol consumption negatively
— Portray or promote intoxication or the intoxicating or stimulating effects of alcohol
— Positively portray the strength of an alcoholic beverage
— Portray alcohol consumption as causing or contributing to the achievement of personal, intellectual, business, social, sporting, physical, sexual, or other success
— Portray alcohol as being healthy, offering medical or therapeutic benefits, aiding relaxation, alleviating individual or collective problems, as contributing to or being a sign of maturity, or having other benefits
— Associate the operation of any vehicle or engagement in any sport or potentially hazardous activity as having taken place during or after the consumption of alcohol
— Associate violent, dangerous or antisocial behavior with the consumption of alcohol
Jennifer Stinnett is founder of eJenn Solutions, Inc. She shares social media marketing tips and ideas for small businesses. Be sure to check out eJenn Solution's how to's on the eJenn Solutions YouTube channel!