twitter strategy

Christmas has come sooner this year for marketers as Twitter has already published its 2020 major events calendar, which includes all the key dates and events you need to know about and also some helpful notes to guide your approach. 

You can use this calendar to plan ahead and stay on top of upcoming Twitter trends that could be of interest to your audience. 

Also, we know that 2020 is almost here and you are probably busily preparing your Twitter marketing approach.


Having the right marketing plan helps you increase sales, boost brand recognition and greatly improve customer service. Moreover, with 330 million monthly active users, Twitter is really a great platform for you to reach and engage with your audience. 

In fact, every second there are 8,774 tweets published on the platform – that’s quite a big number. How can you make sure that your tweets stand out in an ocean of multicolored posts?

We’ve prepared a mini guide with actionable marketing tips that will ensure your Twitter campaigns are a hit in the new year. 

Let’s jump straight into how you can refresh your strategy.

7 Steps For a Successful Twitter Marketing Strategy

twitter marketing strategy

When it comes to the basics in terms of Twitter business profiles, we recommend you to choose the handle, profile photo and header image that represent your brand image and are easy to recognize by your audience.

Also, make the most out of the 160-character bio. That’s the place where people can see who you are, what you do and why you do it. Keep it short and simple. Let your individuality shine. Don’t forget to add a link to your website in your bio to drive traffic to your website.

And yes, getting verified (currently on “hold” 12/19) on Twitter it’s still a thing – it makes your business look more trustworthy and, in turn, this increases your visibility. Twitter states that they accept requests for account verification only from users who pertain to music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas. If your request is accepted, that well-known badge with a blue checkmark inside of it will appear next to your handle, acknowledging your business as being the real deal.

Considering that genuine human connections are a key element for building great brands, make sure that you are there for your followers and that you keep the conversation going. Ignoring your audience’s messages and tweets is what leads to a bad customer experience and, eventually, to losing those customers for good.

Twitter is a very dynamic social media platform as we all know. Leveraging the benefits that this platform has to offer can become complicated if you don’t have a well put together plan.

Here are 7 must-dos that will help you craft that amazing Twitter strategy you always wished to have:

  • Up your customer support game 

Twitter is great for handling customer support thanks to the dynamic and real-time nature of the information that is published on the platform each minute. Make sure you regularly check your direct messages and notifications. 

Let your audience know that you’re there, that you’re ready to help them if there’s something that they need more information about or if there’s an issue to solve. There’s nothing that increases customer trust more than a company that shows (not just says) that they care. 

  • Get involved in Twitter chats or host them 

Building a community takes time and effort. Twitter chats are the perfect tool to use to engage with your audience by catching up on industry news, discussing issues, and sharing interesting ideas. 

You can either take part in an existing chat organized by specific groups on Twitter or you can host your own chat. Either way, they are a great help when it comes to 

meeting valuable new connections and developing strong relationships within your community.

  • Tweet consistently

Tweeting once or twice a week is not enough if you want to have a strong marketing strategy that converts followers into loyal customers. If you are time-constrained you can always use a social media scheduling tool to keep a constant posting plan.

When it comes to finding the right time to post, studies have shown that the best time to post on Twitter for your business would be during the lunch hour on working days as users are more active during that time. Nonetheless, you can also use engagement data from Twitter Analytics to change your timing and improve your results.

  • Use relevant hashtags

Adding hashtags to your tweets is a great way to increase the visibility of your content. Additionally, hashtags allow you to contribute to the conversations that take place around trending topics.

We recommend you to use only those hashtags that are relevant for your industry, your business and for your followers as well. You can also create a branded hashtag that’s unique to your business so that your target audience can easily find you and your content.

  • A little advertising hurt nobody

You can complement your marketing strategy with the advertising options that Twitter has available. Promoted Tweets are a useful tool for increasing overall engagement and expanding your reach to a wider group of people. These posts will appear in a user’s Twitter feed along with other posts from people they follow.

Moreover, you can use Promoted Accounts to boost your discoverability and increase your follower base. This type of ad targets specific groups of users and is displayed in multiple places on Twitter such as the Who to Follow box on the home page, your home page’s Twitter feed, and in search results.

  • Video is your best friend 

Nowadays people prefer video content over any other type of content. A video is indeed more engaging than just reading about a product/service on a website page or seeing an ad on social media. 

What you have to remember is that the video should have a strong call to action that compels the viewer to want to find more about your products/services or even make a purchase.

  • Keep true to your brand

Twitter is all about having genuine conversations with one another. Users like to interact with companies that feel real, that personalize their experience and don’t shy away from using a little humor now and then.

If you want to gain your audience’s trust you have to give them an answer when you are mentioned in a post or in comments. You can also create polls and ask them for their opinion on your brand, your products/services, your latest launch or anything else that allows you to get to know them better.

Tweeting your way to success

There’s no doubt that Twitter is the place where everyone goes to discover the latest breaking news and see what their favorite celebrities and influencers have been tweeting about lately.

Your business mustn’t miss out on the conversation that is happening there and in which your audience is involved. You can use all the insights you gather from your Twitter interactions to update your content strategy and better cater to the needs and expectations of your customers.

We hope this article has helped you with the planning of your new Twitter marketing strategy. For any burning questions, don’t hesitate to contact us!

Do you have any cool Twitter marketing tips that have helped your business? Let us know in the comments below!