Are you wondering if it’s worth investing some of your marketing budgets into Instagram? Or maybe still looking for the best ways to up your social media strategy and increase your revenue?
If you are, this article is just what you need right now.
Why Instagram For Business?
With over 1 billion active monthly users, there are lots of opportunities for users, influencers and businesses alike. Businesses that use Instagram as part of their marketing strategy see an engagement 10x higher than on any other social media platform. Moreover, 83% of users claimed that they have discovered new products and services while on Instagram.
In short, great engagement and visibility – two key assets you mustn’t miss out on when growing your small business. But where do you start?
Knowing who uses Instagram, how users interact on the platform and what expectations they have in terms of content can help your business create a better Instagram marketing plan. So, let’s explore more thoroughly the Instagram strategies that can benefit your business and your customers. 👇
How to leverage the power of Instagram for your business [7 strategies that you must try]
Stepping onto this highly visual competitive platform as a business can be rather daunting, especially when considering how fast Instagram has been growing and how many brands are competing for the attention of its users.
We completely understand how you feel! This is why we’ve gathered the most useful Instagram marketing strategies that will help you build relationships that translate into sales for your business.
Here are 7 strategies that you must try if you want to create a strong presence on Instagram for your brand and, eventually, grow your business:
1.Clearly define your goals
Ask yourself why you want to be on Instagram in the first place. Whether the answer is to generate leads, build a community or increase brand awareness, having a clear objective in mind will make it easier for you to create an efficient content strategy.
Determining goals also involves choosing the right metrics to measure success. Use business metrics like reach, engagement, traffic and lead generation to track and understand the ROI of your social media campaign efforts.
2. Start with the basics
First, make sure that you convert to a business profile. This allows you not only to display additional information on your profile such as contact details, profile category, and a CTA (call-to-action) button, but it also provides you with Instagram Insights data that allows you to measure your engagement and improve your strategy as you go.
The next step is to choose a recognizable profile name and profile picture that is consistent with your branding (usually your logo). After that, you should optimize your 150 character bio by making use of keywords and hashtags that increase your chances of being found on Instagram more easily.
Our recommendation: when explaining to your audience who you are and what you do, try to be as clear and concise in conveying your brand’s identity as you can.
3. Create a consistent visual aesthetic
Establishing your brand’s look on Instagram is all about creating a sense of visual consistency for your account. Think of this as the best way to ensure that what makes your business different stands out in the sea of already existent diverse content.
Be it a certain graphics template, photography technique or a filter, choose your style carefully and stick with it. It may take a few tries until it’s pitch-perfect for your brand message, but it’s definitely worth it considering that it might get users to stop in their daily scrolling and engage with your posts.
4. Craft compelling captions
Captions are as important as the images or videos they accompany when it comes to boosting engagement. Put together, captions are the puzzle pieces that form your brand voice – a voice that has to be consistent and engaging.
But what makes a great caption? 👇
- Provides context to your post
- Illustrates the brand’s personality
- Entertains or educates the audience
- Inspires your followers to take action
- It’s easy to understand and effortless to consume
Key takeaway: the longer a user spends reading your caption and engaging with your post, the better that post will rank with the Instagram algorithm.
5. Make the right hashtag choice
You must have heard by now of the magical power of hashtags and how they can increase your brand’s visibility and, in turn, your audience base. Basically, hashtags give you the opportunity to reach those users who fit your target audience profile but haven’t heard of you yet.
When using hashtags make sure to stay relevant (add hashtags that your audience will recognize, follow and frequently use), be specific (niche hashtags are a great way to reach audience segments that are familiar with your type of products/services) and create branded hashtags to boost discoverability and encourage UGC (user-generated content).
6. Become a brand storyteller
Instagram Stories give you the opportunity to share authentic brand stories with your audience and keep them coming back for more. Not to mention that being time-sensitive content it efficiently taps into your customers’ FOMO (fear of missing out).
Engaging features such as the Questions Sticker, Pools and Music make Stories a unique content format on Instagram. Moreover, the introduction of Stories ads for brands illustrates how easily you can boost the selling power of your content.
In short, Stories are a great tool to:
- Highlight followers’ user-generated content such as tagged customer photos.
- Show behind-the-scenes moments while attending public events or industry conferences.
- Promote limited-time deals or simply highlight a current sale you have going.
- Make special announcements for upcoming products/ services, collaborations or events.
- Create a step-by-step engaging tutorial for one of your products.
7. Target the right audience with ads
Ads are an essential tool for businesses that want to market their brand on such a popular and competitive platform like Instagram. Right now, Instagram offers 6 different types of ad formats that you can use for your marketing strategy. You can set parameters such as age, gender, location, and even interests, that will help you create a laser-focus ad campaign.
We certainly don’t underestimate the power of organic engagement. We believe it’s worth trying investing in Instagram ads (if you have the budget) in order to ensure that your content gets in front of a wider, very targeted audience.
No social media marketing strategy is complete without Instagram. Instagram is one of the best platforms that allows brands to humanize their content and express their creativity. Along with that, you can recruit new talent, showcase products/services and inspire your audience.
Keeping in mind the strategies we’ve mentioned in the above, take a look at these extra tips as well that we’ve added here just for you. 👇
- Post consistently to always be fresh in the mind of your audience (at least once a day!).
- Take advantage of UGC (user-generated content) to boost engagement and expand your audience.
- Run giveaways and contests to increase the exposure of your account and increase website traffic.
- Mind the timing of your posts as it directly impacts how likely your followers are to see them.
- Take time to respond to comments, mentions, and messages (communication is key in any relationship).
Let us know in the comments below what are the Instagram features you like the most. Also, if you feel like you need guidance with your social media strategy, don’t hesitate to reach out to us! 😃