Brand Advocates – Will It Work For B2B Sales?

A few months ago I wrote a blog post about the differences in a brand ambassador and a brand advocate. Today I’d like to share with you an interesting study as well as a very informative interview about brand advocates. First, let’s look at a technology B2B buyer and their [...]

Ideas For Foursquare Mayors Rewards

One of the questions I get asked is what kinds of rewards can be offered to Foursquare Mayors? Not sure what a Foursquare Mayor is? “Mayor” status is for the patrons who have checked in to a given location the most times in the past 60 days. Learn more details [...]

How To Find Local Twitter Followers!

One of the purposes of this blog is to help people with their social media endeavors.  What one question is on everyone’s mind? How Do I Find Local Twitter Followers? Finding a targeted segment on Twitter such as twitter accounts in your own community can be a challenge. With over [...]

What’s The Best Time To Post On Your Facebook Page?

It’s a question I hear a lot from clients. It’s also a “fact” most clients tell me off of an article they have read in the latest blog or national media company’s website. Stating times to post on any social site to me is the equivalent of stating how the [...]

What’s The Difference Between a Brand Advocate and a Brand Ambassador?

There is a lot of talk about Brand Advocate’s and Brand Ambassadors lately. I thought I would address this terminology issue to help clarify the differences. Brand Advocates: Simply put, a brand advocate is a person or customer who speaks of a brand in a positive way. These are people [...]

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