What is Klout and why should you care? Klout, in a simple definition, is the overall measurement of your online presence or your “Social Credit Score”.
Why should you care about your Klout score or your online influence? Joe Fernandez, CEO and co-founder of Klout, says, “Consumers should care because it affects the way employers, companies and everyone looks at your ability to spread information as a critical part of the attention economy today.” as stated from his comments in the recent Forbe’s Interview.
The site has now evolved from originally just monitoring and scoring your twitter account, to now monitoring your Facebook connections and interactions to obtain your Klout score. Soon to be considered in the Klout monitoring; LinkedIn and Foursquare. I’m excited about the possibilities of checking into a restaurant, hotel or any other consumer establishment, having that company check my Klout score and upgrading me to …. oh, I don’t know … a first class seat on the plane? One can only dream!
Below is Joe Fernandez in his Forbe’s interview:
Have you set up a profile on Klout? What’s your Klout score …. feel free to tell us in the comments below!